Jivita: Raw Coffee

A brand design for a raw coffee beverage that conveys freshness and energy. The primary focus was on emphasizing its raw, unroasted origins which was expressed through a bold logo and a vibrant label. The 3D rendering further showcases the beverage in a visually compelling way.

The logo was designed to highlight that Jivita is made from raw coffee. The word “ROH” (German for “raw”) is featured prominently in bold lettering to emphasize its unroasted, natural origins, making the beverage’s unique quality instantly clear to the audience.