Epic Playdate

An engaging online experience that launched alongside Hyundai’s Santa Fe Super Bowl campaign to educate audiences about the new vehicle. It features five specially designed miniature worlds, custom illustrations, retro-style pixel art, and an exclusive soundtrack by the legendary rock band The Flaming Lips.

Category: Website

Miniature world showcasing a skatepark, palm trees and a Hyundai Santa Fe car
Custom made miniature world

Loading screen
Front page
Car customization
Selection screen

Credits:

Director: Morgan Harary
Music & Sound Design: Dinahmoe
Illustration: Atom Atomic
Diorama fabrication: McConnell & Borow
Additional 3D: Santa Transmedia.

Mahoyo

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