bwin.party
As a visual designer at bwin, I've had the chance to work across several disciplines. Product design, branding and concept. I also created campaigns in collaboration with 3D and motion designers.
Brief description:
For the relaunch of bwin’s mobile application I was briefed to create a new front-page.
The concept:
The idea was to catch the users attention before the fold and to highlight its cross-platform availability right away. I turned to the in-house 3D designers to render out specific scenes, whenever I thought that showing the UI was not enticing enough. Right after getting an overview of what the new bwin app has in store, a CTA button is placed at the bottom. Players can then jump right into action on their platform of choice.
Brief description:
Rebranding the newsletter with a more modern and flat look.
The concept:
Contrary to the previous newsletter (which was in some way spooky), I wanted to create a fresh piece of design that you actually feel like reading. The result? A header that’s cut off in the same fashion as the poly-grid, which is used throughout the entire identity, new modern jerseys, a light background and a font-size that is more comfortable on the eyes.
Brief description:
Create promotional materials for a campaign, designed to engage players with the excitement of chance-based rewards and encourage regular participation.
The concept:
Following the design of the casino wheel that was implemented as a live gaming feature, I was also commissioned to design a compelling key visual for the promotional campaign. The creative process focused on utilizing advanced blur techniques in Photoshop to create dynamic motion effects that would capture the thrill of spinning the wheel and inspire player engagement through visual excitement.
Brief description:
Develop a dynamic key visual for a high-value casino promotion offering bonuses up to €4,500, designed to drive engagement with table games and encourage competitive play through daily and weekly leaderboard systems.
The concept:
This visual emerged from collaborative brainstorming sessions with the 3D design team to conceptualize a cohesive storm-themed narrative. The primary challenge involved harmoniously integrating multiple dynamic elements while maintaining clear visual hierarchy. The solution centered the leaderboard within a roulette wheel, establishing it as the focal point of the composition. Lightning effects create an energetic scene that reinforces the “storm” concept and conveys the intensity of competitive gaming.
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