hide
contact

Epic Playdate
website

client
Hyundai Santa Fe
agency
Stinkdigital NY

about

Epic Playdate features five custom-built dioramas, illustrations, pixel art, and original music from the Flaming Lips. The brief: Try to find a way to extend the core concept of the Epic Playdate into an online experience while educating about Santa Fe. Launched in conjunction with the Hyundai Santa Fe 2013 Super Bowl advertising campaign.

role: design
Hyundai Santa Fe Epic Playdate LoadingHyundai Santa Fe — Epic Playdate FrontpageHyundai Santa Fe — Epic PlaydateHyundai Santa Fe — Epic Playdate build and priceHyundai Santa Fe — Epic Playdate Beach
credits

Director: Morgan Harary
Music & Sound Design: Dinahmoe
Illustration: Atom Atomic
Diorama fabrication: McConnell & Borow
Additional 3D: Santa Transmedia.